"I believe in an Andy Warholian philosophy, really. Just as the Factory helped Lou Reed and the Velvet Underground, John Cale, and Nico, I love to inspire progression and possibility because we all too easily get trapped by packaged process and protocol,” he says. Then, indulging in a snowboarding metaphor, he goes on, “You try to lead by example, focus your energy where it’s needed, and nudge people—whether designers or clients—as they stand, frightened, on the lip."